The data displays the counts, and percentages of the participants in each of the following categories: ● Gender. Find relevant information about the location, other related codes, or search by map to see the global location of the zip or postal code you're trying to find. I can see how companies would use business demographics by zip code to see what areas they are receiving the most amount of business from. Use the information to design direct marketing campaigns, to select test market. Whenever I see something like this I am skeptical of how well it will work for very small towns like the one that I live in (Woodstock, Maine). You can analyze lists created with these tools by downloading our free Demographic Report Template. Buttons along the right hand side of the sections allow you to drill down even further for more detailed demographics by ZIP code. Demographics data is only as effective as its geographical boundaries. Demographics are of interest to commercial property investors for a set of reasons. Get the demographics of a population living in a zip code defined area.